Vintage 1970s Beni M’Guild Rug, 340 x 185 cm, V-253

Vintage 1970s Beni M’Guild Rug, 340 x 185 cm, V-253

5.200,00€ 1.600,00€

Only 1 in stock • Free DHL Express

Rare Vintage Beni M’Guild Rug – Subtle Patina & Quiet Modernism

Circa 1960s–1970s · Handwoven in the Middle Atlas Mountains, Morocco
Collector-Level Vintage Piece

This exceptional Beni M’Guild rug is a study in subtlety and depth.

Handwoven by Berber women artisans in the Middle Atlas, its softly faded apricot base is delicately layered with dispersed speckled motifs and restrained linear symbolism. The composition feels almost abstract — a quiet dialogue between tradition and modern minimalism.

Its beauty is not loud.
It reveals itself slowly.

✧ Atmospheric Color & Time-Worn Elegance

The palette — warm peach, sun-washed clay, and muted sage undertones — has evolved naturally over decades. This gentle oxidation creates a patina that cannot be replicated through artificial distressing.

Under shifting light, the surface reads almost painterly — textured, mineral, organic.

This is the kind of piece that interior designers seek for refined architectural homes, where nuance matters more than contrast.

✧ Symbolism in Restraint

Unlike bold geometric Beni M’Guild compositions, this rug expresses its Amazigh heritage through subtle patterning — faint diamonds, linear borders, and delicate tribal markings that emerge upon closer inspection.

It carries the language of protection and continuity — but in a whisper, not a shout.

Its minimal energy makes it exceptionally versatile:

Serene contemporary interiors
Wabi-sabi or Mediterranean spaces
Collector-led environments where texture speaks louder than color

✧ Texture & Structure

Beni M’Guild rugs are traditionally woven with dense wool to endure Atlas winters. This piece maintains that structural integrity while presenting a softened surface due to age.

The pile is medium, supple, and inviting — substantial yet elegant.

It grounds a room without overwhelming it.

✧ An Investment in Authenticity

As a true mid-20th-century textile, subtle irregularities and tonal shifts are part of its character — visible proof of hand-knotting and natural dyes.

This is not reproduction.
This is heritage preserved.

Its combination of restraint, patina, and chromatic harmony makes it particularly rare within the Beni M’Guild tradition.

Once acquired, another with this same softness and balance is unlikely to surface again.

—

A soulful heirloom from the Atlas Mountains — warm, grounding, and one of a kind.
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Measures and Feature:

Size	340 x 185 cm \|\| 11.15 x 6.07 ft
Material	100% sheep wool
Origin	Hand-made in Morocco
Condition	Vintage 70's. Excellent condition.

We understand that investing in a custom-made rug is a significant decision, so we offer a flexible 3-part payment plan:

33% deposit at the start to begin production.
33% midway through the production process.
The final 33% upon completion, just before shipping your rug.

To get started, simply email us at customrug@kenzaandco.com with:

The link to the rug or design you want.
Your desired size and any specific details (e.g., fringes, no fringes).

We will adjust the price accordingly, confirm all the details, and guide you through making the first 33% deposit to begin crafting your dream rug!

Boucherouite rugs:

Boucherouite rugs have the advantage of being washable with soap and water. Although it is true that domestic washing machines normally do not support so much weight of a wet rug, there are laundries with industrial machines adapted to this kind of weight. If you decide to hand wash it at home, just make sure that it is well rinsed and dried in the sun very well!

Beni ourain rugs / Azilal rugs:

For this type of rugs made of 100% natural untreated sheep's wool, you can vacuum it frequently, you just have to avoid rotating brushes. The first few days you may notice that your rug is shedding wool into balls and that the vacuum bag fills up quickly. This is a normal process that after a few days will stabilize.
Our tip for a home cleaning with natural products is to make a mixture with baking soda and coarse salt, spread the mixture on the rug and let it act for one or two hours, and vacuum well. The bicarbonate serves to neutralize and disinfect naturally and the salt drags away any dust deposited on the rug.

It is recommended that in the season of more sun, you take advantage to air the rug and give it the sun.

For small liquid stains (coffee, wine, tea ... etc) act immediately by applying directly the mixture of baking soda and salt (a small pile on), let it act for about 30 minutes, and vacuum! This mixture makes it absorb the liquids.

For a complete and deep cleaning, we recommend for any type of wool rug, to contact a specialized professional.

Vintage rugs:

Vintage rugs are delicate pieces, and that is why we recommend cleaning with the vacuum cleaner in soft mode, and for a deep cleaning better take it to a professional.

How do I save my rug?

If you wish to save your Berber rug for a season, you can do so by rolling it up and sprinkling a mixture of baking soda, salt and lavender flowers on it in a closed cotton bag.

The baking soda acts as an odour neutralizer and disinfectant, the lavender flowers act as a natural insect repellent and give a pleasant aroma during the time it is rolled up. The salt will help you to drag this mixture when you vacuum it up the moment you are going to use it again!

If you have any questions, please do not hesitate to write to us at: hola@kenzaandco.com