Circa 1970s · Handwoven in the Haouz Region, Morocco One-of-a-Kind Collector’s Textile
This rare vintage Boujaad rug embodies a deeper, earth-driven palette — more grounded, more atmospheric, and beautifully time-softened.
Handwoven by Berber women artisans, its base reveals a rich clay-brown and toasted cocoa field layered with oxidized sage green, muted eucalyptus, and subtle mineral apricot undertones.
The green motifs appear almost botanical — like wild desert herbs growing through sunbaked soil.
The overall tone feels organic, grounded, and quietly powerful.
This is Boujaad in its most mature expression.
✧ Vertical Rhythm & Organic Symbolism
The composition is structured through elongated vertical bands and softly formed lozenges, creating a gentle architectural rhythm.
Diamond motifs — symbols of protection and femininity — are integrated fluidly into the field, rather than sharply defined.
The pattern feels grown rather than drawn.
It carries movement without aggression.
Ideal for interiors that value:
Organic modern design Warm minimalism Mediterranean earth tones Collector-led spaces with natural textures Wabi-sabi sensibility
✧ Time-Softened Botanical Pigments
The sage and eucalyptus greens have oxidized over decades into complex tonal variations — shifting under light between moss, dusty jade, and muted olive.
The brown ground has matured into a mineral clay hue, neither flat nor heavy, but layered and alive.
These tonal subtleties cannot be replicated artificially.
They are the result of time, natural dyes, and authentic wool aging gracefully.
✧ Texture & Material Integrity
Woven in dense Atlas wool, the pile has softened with age while maintaining structural strength.
The hand is tactile and generous — slightly plush, yet balanced.
It grounds a space with warmth rather than visual intensity.
✧ A Collector’s Earth-Toned Statement
As a genuine mid-20th-century Boujaad textile, subtle asymmetries and tonal irregularities affirm its handmade origin.
Every knot tied by hand. Every pigment absorbed naturally into wool. No industrial repetition.
This is not decorative trend. It is grounded textile heritage.
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A rare Boujaad in earth, sage, and mineral clay tones — organic, atmospheric, and impossible to duplicate. Free Express Shipping Worldwide with DHL.
Measures and Feature:
Size
345 x 160 cm || 11.32 x 5.25 ft
Material
100% sheep wool
Origin
Hand-made in Morocco
Condition
Vintage 70's. Excellent condition.
We understand that investing in a custom-made rug is a significant decision, so we offer a flexible 3-part payment plan:
33% deposit at the start to begin production.
33% midway through the production process.
The final 33% upon completion, just before shipping your rug.
Boucherouite rugs have the advantage of being washable with soap and water. Although it is true that domestic washing machines normally do not support so much weight of a wet rug, there are laundries with industrial machines adapted to this kind of weight. If you decide to hand wash it at home, just make sure that it is well rinsed and dried in the sun very well!
For this type of rugs made of 100% natural untreated sheep's wool, you can vacuum it frequently, you just have to avoid rotating brushes. The first few days you may notice that your rug is shedding wool into balls and that the vacuum bag fills up quickly. This is a normal process that after a few days will stabilize. Our tip for a home cleaning with natural products is to make a mixture with baking soda and coarse salt, spread the mixture on the rug and let it act for one or two hours, and vacuum well. The bicarbonate serves to neutralize and disinfect naturally and the salt drags away any dust deposited on the rug.
It is recommended that in the season of more sun, you take advantage to air the rug and give it the sun.
For small liquid stains (coffee, wine, tea ... etc) act immediately by applying directly the mixture of baking soda and salt (a small pile on), let it act for about 30 minutes, and vacuum! This mixture makes it absorb the liquids.
For a complete and deep cleaning, we recommend for any type of wool rug, to contact a specialized professional.
Vintage rugs are delicate pieces, and that is why we recommend cleaning with the vacuum cleaner in soft mode, and for a deep cleaning better take it to a professional.
How do I save my rug?
If you wish to save your Berber rug for a season, you can do so by rolling it up and sprinkling a mixture of baking soda, salt and lavender flowers on it in a closed cotton bag.
The baking soda acts as an odour neutralizer and disinfectant, the lavender flowers act as a natural insect repellent and give a pleasant aroma during the time it is rolled up. The salt will help you to drag this mixture when you vacuum it up the moment you are going to use it again!
If you have any questions, please do not hesitate to write to us at: hola@kenzaandco.com
