Circa 1970s · Handwoven in the Haouz Region, Morocco One-of-a-Kind Collector’s Textile
This rare vintage rug reveals a beautifully restrained and time-softened palette rarely found within the tribe’s typically vibrant spectrum.
Handwoven by Berber women artisans, its mineral sand and warm ivory base is layered with intricate indigo-blue geometric compositions, softened by age into tones reminiscent of faded denim, slate, and storm-washed sky.
Subtle traces of terracotta and oxidized clay emerge gently within the motifs, adding warmth without disturbing its calm chromatic harmony.
The surface feels atmospheric — almost like desert light meeting indigo shadow.
This is Beni M´Guild interpreted through a refined, collector’s lens.
✧ Architectural Geometry & Ancestral Symbolism
The composition is structured around repeating lozenges and protective diamond medallions, each filled with finely detailed tribal glyphs.
The border frames the field with rhythmic indigo symbols, creating quiet architectural balance.
Unlike high-contrast tribal pieces, this rug feels composed and elevated. The pattern does not shout — it settles.
Boucherouite rugs have the advantage of being washable with soap and water. Although it is true that domestic washing machines normally do not support so much weight of a wet rug, there are laundries with industrial machines adapted to this kind of weight. If you decide to hand wash it at home, just make sure that it is well rinsed and dried in the sun very well!
For this type of rugs made of 100% natural untreated sheep's wool, you can vacuum it frequently, you just have to avoid rotating brushes. The first few days you may notice that your rug is shedding wool into balls and that the vacuum bag fills up quickly. This is a normal process that after a few days will stabilize. Our tip for a home cleaning with natural products is to make a mixture with baking soda and coarse salt, spread the mixture on the rug and let it act for one or two hours, and vacuum well. The bicarbonate serves to neutralize and disinfect naturally and the salt drags away any dust deposited on the rug.
It is recommended that in the season of more sun, you take advantage to air the rug and give it the sun.
For small liquid stains (coffee, wine, tea ... etc) act immediately by applying directly the mixture of baking soda and salt (a small pile on), let it act for about 30 minutes, and vacuum! This mixture makes it absorb the liquids.
For a complete and deep cleaning, we recommend for any type of wool rug, to contact a specialized professional.
Vintage rugs are delicate pieces, and that is why we recommend cleaning with the vacuum cleaner in soft mode, and for a deep cleaning better take it to a professional.
How do I save my rug?
If you wish to save your Berber rug for a season, you can do so by rolling it up and sprinkling a mixture of baking soda, salt and lavender flowers on it in a closed cotton bag.
The baking soda acts as an odour neutralizer and disinfectant, the lavender flowers act as a natural insect repellent and give a pleasant aroma during the time it is rolled up. The salt will help you to drag this mixture when you vacuum it up the moment you are going to use it again!
If you have any questions, please do not hesitate to write to us at: hola@kenzaandco.com
