Circa 1960s–1970s · Handwoven in the Middle Atlas Mountains, Morocco Collector-Level Vintage Masterpiece
This extraordinary Beni M’Guild rug is a powerful example of Amazigh craftsmanship at its most refined and complex.
Handwoven by Berber women in the Atlas Mountains, it features a dramatic interplay of deep espresso brown, burnt terracotta, warm copper, and inky black tones. The palette is rich, mature, and commanding — a rare chromatic depth seldom found in lighter Atlas pieces.
This is not simply a rug. It is woven architecture.
✧ Monumental Diamond Composition
Two large central diamonds dominate the upper field, framed by meticulously layered chevrons and stepped geometric borders. Each form is built from intricate micro-patterns — lattice grids, cross motifs, and protective tribal symbols.
The symmetry is striking. The density is masterful.
Lower in the composition, smaller diamonds and triangular guardians reinforce the structure, creating a powerful vertical rhythm that feels almost cathedral-like.
This is Amazigh symbolism expressed with precision and authority.
✧ Rare Chromatic Depth
Unlike softer pastel Beni M’Guild rugs, this piece carries a darker, more dramatic presence. The deep brown-black outlines give architectural strength, while the terracotta tones glow warmly against them.
Under natural light, copper and rust undertones emerge subtly from the wool, revealing layered pigment aging that only authentic vintage dyes can achieve.
This tonal depth cannot be recreated artificially.
✧ Dense Atlas Wool & Structural Integrity
Beni M’Guild rugs were traditionally woven to withstand the cold winters of the Middle Atlas. This piece retains that structural density — substantial, grounded, and insulating.
The pile is medium to dense, with a slightly compacted softness from age, giving it both presence and comfort.
It anchors a room with confidence.
✧ Investment-Grade Textile Art
As a genuine mid-20th-century rug, slight asymmetries and tonal variations are part of its authenticity — visible proof of hand-knotting and natural dye absorption.
No reproduction can replicate this balance of geometry, density, and aged pigment.
This is a serious collector’s piece — ideal for:
Architectural interiors
Statement living spaces
Curated design projects
High-end Mediterranean or contemporary homes
Once acquired, another with this same structural harmony and dark palette will be extremely difficult to source again.
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A soulful heirloom from the Atlas Mountains — warm, grounding, and one of a kind. Free Express Shipping Worldwide with DHL.
Measures and Feature:
Size
455 x 205 cm || 14.93 x 6.73 ft
Material
100% sheep wool
Origin
Hand-made in Morocco
Condition
Vintage 70's. Excellent condition.
We understand that investing in a custom-made rug is a significant decision, so we offer a flexible 3-part payment plan:
33% deposit at the start to begin production.
33% midway through the production process.
The final 33% upon completion, just before shipping your rug.
Boucherouite rugs have the advantage of being washable with soap and water. Although it is true that domestic washing machines normally do not support so much weight of a wet rug, there are laundries with industrial machines adapted to this kind of weight. If you decide to hand wash it at home, just make sure that it is well rinsed and dried in the sun very well!
For this type of rugs made of 100% natural untreated sheep's wool, you can vacuum it frequently, you just have to avoid rotating brushes. The first few days you may notice that your rug is shedding wool into balls and that the vacuum bag fills up quickly. This is a normal process that after a few days will stabilize. Our tip for a home cleaning with natural products is to make a mixture with baking soda and coarse salt, spread the mixture on the rug and let it act for one or two hours, and vacuum well. The bicarbonate serves to neutralize and disinfect naturally and the salt drags away any dust deposited on the rug.
It is recommended that in the season of more sun, you take advantage to air the rug and give it the sun.
For small liquid stains (coffee, wine, tea ... etc) act immediately by applying directly the mixture of baking soda and salt (a small pile on), let it act for about 30 minutes, and vacuum! This mixture makes it absorb the liquids.
For a complete and deep cleaning, we recommend for any type of wool rug, to contact a specialized professional.
Vintage rugs are delicate pieces, and that is why we recommend cleaning with the vacuum cleaner in soft mode, and for a deep cleaning better take it to a professional.
How do I save my rug?
If you wish to save your Berber rug for a season, you can do so by rolling it up and sprinkling a mixture of baking soda, salt and lavender flowers on it in a closed cotton bag.
The baking soda acts as an odour neutralizer and disinfectant, the lavender flowers act as a natural insect repellent and give a pleasant aroma during the time it is rolled up. The salt will help you to drag this mixture when you vacuum it up the moment you are going to use it again!
If you have any questions, please do not hesitate to write to us at: hola@kenzaandco.com
