{"product_id":"large-beni-ouarain-rug-295-x-210-cm-g1098","title":"LARGE Beni Ouarain Rug, 295 x 210 cm - G1098","description":"\u003cp\u003e\u003cspan\u003eHandwoven in Morocco by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAmazigh women artisans\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this large Beni Ouarain rug is crafted from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% natural sheep wool\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e using traditional techniques passed down through generations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe design takes a beautifully simple approach to the classic Beni Ouarain aesthetic. Broad bands of plush natural ivory wool are separated by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efine horizontal black lines\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a strong striped composition while allowing the natural texture of the wool to remain the main protagonist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe slight irregularity of each stripe and the subtle variations in width give the design its handmade character. Rather than perfectly measured lines, the pattern has a softer, more organic rhythm that could only come from working by hand on a traditional loom.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat It Brings to Your Home\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis rug is particularly effective for interiors that need \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etexture and structure without introducing additional color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe horizontal stripes visually widen a space, while the generous areas of warm ivory wool keep the overall effect calm, soft and luminous. The black detailing adds definition and architectural rhythm without making the rug feel busy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts combination of a thick tactile pile and restrained graphic pattern makes it an excellent foundation for a large living space — substantial enough to anchor the furniture while remaining neutral enough to work with changing interiors over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMore Than a Rug — A Human Connection\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eChoosing a handmade Moroccan rug means bringing something into your home that carries a human story. This piece was woven slowly by hand by an Amazigh artisan, using techniques and textile knowledge passed between generations. The work supports artisan families and helps keep traditional weaving alive as a meaningful livelihood rather than allowing it to disappear into industrial production. Its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enatural sheep wool creates another connection — this time to the landscape and the materials that have sustained Moroccan weaving for generations\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe small variations in the lines, pile and proportions are part of that story. They reveal the rhythm of the artisan's hand rather than the mechanical repetition of industrial production.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo mass production — only authentic Berber craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eEach rug is:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIndividually handwoven by Amazigh women artisans\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade on a traditional Moroccan loom\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCrafted from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% natural sheep wool\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSlowly produced by hand, never mass-produced\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally soft, thick and tactile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCharacterized by a minimalist horizontal striped design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFinished with traditional handmade fringe\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eOne of a kind\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eColor Palette\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWarm natural ivory with black detailing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA timeless monochrome palette in which the creamy natural wool softens the contrast of the dark horizontal lines, making the rug graphic without feeling harsh.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eInterior Style Compatibility\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEspecially suited to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003econtemporary, minimalist, modern organic, Scandinavian, Japandi, Mediterranean and eclectic interiors\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt pairs beautifully with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoak and walnut, travertine, limestone, microcement, linen, bouclé, leather and brushed metal\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The simplicity of the pattern also makes it particularly easy to combine with sculptural furniture, natural woods and warm neutral upholstery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts black detailing can subtly connect with black-framed windows, lighting, metal furniture or other architectural elements in a room.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDimensions\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e295 × 210 cm\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApprox. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e9.7 × 6.9 ft\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA generous format particularly suited to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eliving rooms, large seating areas, bedrooms or open-plan interiors\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFreshly handwoven in Morocco. Natural variations in dimensions, wool tone, pile and geometry are inherent to authentic handmade rugs and make every piece individually unique.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eShipping\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFree DHL Express worldwide\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with tracking included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEurope: 3–5 business days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUSA \u0026amp; Canada: 4–6 business days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRest of world: 5–7 business days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you love this design but need another size, send us the link or a photo together with your preferred dimensions at \u003c\/span\u003e\u003cstrong\u003e\u003ca href=\"mailto:customrug@kenzaandco.com\"\u003e\u003cspan\u003ecustomrug@kenzaandco.com\u003c\/span\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e, and we can explore creating a custom piece inspired by it.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExplore More\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"\/collections\/moroccan-beni-ouarain-rugs\"\u003e\u003cstrong\u003eBeni Ouarain collection\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kenza \u0026 Co","offers":[{"title":"Default Title","offer_id":55561216754006,"sku":null,"price":1250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/9156\/5614\/files\/IMG_0171_fc190640-3add-4d96-9554-bdb1dc2a5feb.jpg?v=1790870141","url":"https:\/\/kenzaandco.com\/products\/large-beni-ouarain-rug-295-x-210-cm-g1098","provider":"KENZA \u0026 CO","version":"1.0","type":"link"}