{"product_id":"beni-ouarain-rug-320-x-95-cm-r325","title":"Beni Ouarain Rug, 320 x 95 cm - R325","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eHandwoven in Morocco by \u003cstrong\u003eAmazigh women artisans\u003c\/strong\u003e, this one-of-a-kind Beni Ouarain runner is made from \u003cstrong\u003e100% natural sheep wool\u003c\/strong\u003e using traditional hand-knotting techniques.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts design moves beyond the classic regular diamond lattice: fine black wool lines form an \u003cstrong\u003easymmetric composition of elongated diamonds, interlocking geometric shapes and small symbolic details\u003c\/strong\u003e across a warm ivory ground. The irregularity of the drawing is part of its character — the pattern develops organically along the rug rather than following the mechanical repetition of a machine-made piece.\u003c\/p\u003e\n\u003cp\u003eThe naturally dense wool pile gives it a soft, tactile surface while preserving the distinctive character of traditional Moroccan weaving.\u003c\/p\u003e\n\u003ch3\u003eWhat It Brings to Your Home\u003c\/h3\u003e\n\u003cp\u003eThis is a particularly expressive neutral runner. From a distance, the ivory and black palette feels calm and architectural; up close, the irregular geometry reveals much more movement and personality.\u003c\/p\u003e\n\u003cp\u003eIts generous \u003cstrong\u003e320 cm length\u003c\/strong\u003e makes it especially suited to \u003cstrong\u003elong hallways, corridors, entrances, dressing areas or transitional spaces\u003c\/strong\u003e, where the pattern naturally guides the eye through the room.\u003c\/p\u003e\n\u003ch3\u003eMore Than a Rug — A Human Connection\u003c\/h3\u003e\n\u003cp\u003eChoosing a handmade Moroccan rug means bringing something into your home that carries a human story. This piece was woven slowly by hand by an Amazigh artisan, using techniques and textile knowledge passed between generations. The work supports artisan families and helps keep traditional weaving alive as a meaningful livelihood rather than allowing it to disappear into industrial production. Its \u003cstrong\u003enatural sheep wool creates another connection — this time to the landscape and the materials that have sustained Moroccan weaving for generations\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe small variations in the black lines, changing proportions and unexpected details are not imperfections to be corrected. They are traces of the artisan's hand and part of what makes this rug impossible to reproduce exactly.\u003c\/p\u003e\n\u003ch3\u003eEach rug is:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIndividually handwoven by Amazigh women artisans\u003c\/li\u003e\n\u003cli\u003eMade on a traditional Moroccan loom\u003c\/li\u003e\n\u003cli\u003eCrafted from \u003cstrong\u003e100% natural sheep wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHand-knotted using traditional techniques\u003c\/li\u003e\n\u003cli\u003eDesigned individually rather than reproduced from an industrial template\u003c\/li\u003e\n\u003cli\u003eUnique — no two handmade rugs are exactly identical\u003c\/li\u003e\n\u003cli\u003eMade slowly by hand, never mass-produced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eColor Palette\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWarm natural ivory with charcoal-black detailing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA restrained, timeless palette that works particularly well when you want visual interest without introducing additional color into the room.\u003c\/p\u003e\n\u003ch3\u003eInterior Style Compatibility\u003c\/h3\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003econtemporary, Scandinavian, Japandi, minimalist, organic-modern, Mediterranean, wabi-sabi and modern bohemian interiors\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIt pairs beautifully with \u003cstrong\u003enatural wood, travertine, stone, polished concrete, limewash walls, linen and warm neutral upholstery\u003c\/strong\u003e. The irregular black geometry can also create an interesting counterpoint in more refined contemporary interiors.\u003c\/p\u003e\n\u003ch3\u003eDimensions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e320 × 95 cm — Runner\u003c\/strong\u003e\u003cbr\u003eApprox. \u003cstrong\u003e10.5 × 3.1 ft\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eCondition\u003c\/h3\u003e\n\u003cp\u003eFreshly handwoven in Morocco. Subtle variations in shape, pile, dimensions and motif placement are natural characteristics of authentic handmade rugs and make every piece unique.\u003c\/p\u003e\n\u003ch3\u003eShipping\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFree DHL Express worldwide\u003c\/strong\u003e, with tracking included.\u003c\/p\u003e\n\u003cp\u003eEurope: 3–5 business days\u003cbr\u003eUSA \u0026amp; Canada: 4–6 business days\u003cbr\u003eRest of world: 5–7 business days\u003c\/p\u003e\n\u003cp\u003eIf you love this rug but need a different size, send us the link or a photo together with your preferred dimensions at \u003cstrong\u003e\u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\"\u003ecustomrug@kenzaandco.com\u003c\/a\u003e\u003c\/strong\u003e, and we can explore creating a custom piece inspired by it.\u003c\/p\u003e\n\u003ch2\u003eExplore More\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"\/collections\/moroccan-runner-kitchen-rugs\"\u003e\u003cstrong\u003eHallway and Kitchen Rug Collection\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kenza \u0026 Co","offers":[{"title":"Default Title","offer_id":55234256273750,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/9156\/5614\/files\/IMG_0204_6a8a80aa-58e9-4f56-bc75-3c1cec5a3cce.jpg?v=1788686315","url":"https:\/\/kenzaandco.com\/products\/beni-ouarain-rug-320-x-95-cm-r325","provider":"KENZA \u0026 CO","version":"1.0","type":"link"}