{"product_id":"beni-ouarain-rug-305-x-90-cm-r323","title":"Beni Ouarain Rug, 305 x 90 cm - R323","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eHandwoven in Morocco by \u003cstrong\u003eAmazigh women artisans\u003c\/strong\u003e, this one-of-a-kind Beni Ouarain runner is crafted from \u003cstrong\u003e100% natural sheep wool\u003c\/strong\u003e using traditional hand-knotting techniques.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eRather than the familiar diamond pattern associated with many Beni Ouarain rugs, this piece has an exceptionally \u003cstrong\u003eminimal and contemporary composition\u003c\/strong\u003e. Fine horizontal black marks appear irregularly across a warm ivory field, almost like small hand-drawn strokes floating over the wool.\u003c\/p\u003e\n\u003cp\u003eThe simplicity of the design puts the focus on the rug's \u003cstrong\u003enatural texture, irregular pile and handmade character\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat It Brings to Your Home\u003c\/h3\u003e\n\u003cp\u003eA calm, architectural rug designed to add \u003cstrong\u003ewarmth and texture without visual noise\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIts generous \u003cstrong\u003e305 × 90 cm runner format\u003c\/strong\u003e is ideal for a long hallway, entrance, dressing area, beside a bed or behind a sofa. The almost monochromatic palette makes it particularly versatile in interiors where materials and texture are more important than strong pattern.\u003c\/p\u003e\n\u003ch3\u003eMore Than a Rug — A Human Connection\u003c\/h3\u003e\n\u003cp\u003eChoosing a handmade Moroccan rug means bringing something into your home that carries a human story. This piece was woven slowly by hand by an Amazigh artisan, using techniques and textile knowledge passed between generations. The work supports artisan families and helps keep traditional weaving alive as a meaningful livelihood rather than allowing it to disappear into industrial production. Its \u003cstrong\u003enatural sheep wool creates another connection — this time to the landscape and the materials that have sustained Moroccan weaving for generations\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe subtle asymmetry, irregular black marks and variations in the wool are part of that story. They are traces of the artisan's hand and make this rug impossible to reproduce exactly.\u003c\/p\u003e\n\u003ch3\u003eEach rug is:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIndividually handwoven by Amazigh women artisans\u003c\/li\u003e\n\u003cli\u003eMade on a traditional Moroccan loom\u003c\/li\u003e\n\u003cli\u003eCrafted from \u003cstrong\u003e100% natural sheep wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHand-knotted using traditional techniques\u003c\/li\u003e\n\u003cli\u003eDesigned individually rather than reproduced from an industrial template\u003c\/li\u003e\n\u003cli\u003eUnique — no two handmade rugs are exactly identical\u003c\/li\u003e\n\u003cli\u003eMade slowly by hand, never mass-produced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eColor Palette\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNatural warm ivory \/ creamy white with sparse black detailing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA deliberately restrained combination that allows the variations and depth of the natural wool to remain visible.\u003c\/p\u003e\n\u003ch3\u003eInterior Style Compatibility\u003c\/h3\u003e\n\u003cp\u003eEspecially suited to \u003cstrong\u003eminimalist, Japandi, Scandinavian, wabi-sabi, contemporary, Mediterranean and organic-modern interiors\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBeautiful alongside \u003cstrong\u003enatural wood, limestone, travertine, microcement, linen, plaster walls and other warm neutral materials\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eDimensions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e305 × 90 cm — Runner\u003c\/strong\u003e\u003cbr\u003eApprox. \u003cstrong\u003e10 × 3 ft\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eCondition\u003c\/h3\u003e\n\u003cp\u003eFreshly handwoven in Morocco. Subtle variations in pile, dimensions, lines and surface texture are natural characteristics of a genuinely handmade rug and make every piece unique.\u003c\/p\u003e\n\u003ch3\u003eShipping\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFree DHL Express worldwide\u003c\/strong\u003e, with tracking included.\u003c\/p\u003e\n\u003cp\u003eEurope: 3–5 business days\u003cbr\u003eUSA \u0026amp; Canada: 4–6 business days\u003cbr\u003eRest of world: 5–7 business days\u003c\/p\u003e\n\u003cp\u003eIf you love this rug but need a different size, send us the link or a photo together with your preferred dimensions at \u003cstrong\u003e\u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\"\u003ecustomrug@kenzaandco.com\u003c\/a\u003e\u003c\/strong\u003e, and we can explore creating a custom piece inspired by it.\u003c\/p\u003e\n\u003ch2\u003eExplore More\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"\/collections\/moroccan-runner-kitchen-rugs\"\u003e\u003cstrong\u003eHallway and Kitchen Rug Collection\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kenza \u0026 Co","offers":[{"title":"Default Title","offer_id":55234239234390,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/9156\/5614\/files\/IMG_0181_13760494-dd59-415d-b121-e1cf3d0e728b.jpg?v=1788686159","url":"https:\/\/kenzaandco.com\/products\/beni-ouarain-rug-305-x-90-cm-r323","provider":"KENZA \u0026 CO","version":"1.0","type":"link"}