{"product_id":"beni-ouarain-rug-295-x-95-cm-r304","title":"Beni Ouarain Rug, 295 x 95 cm - R304","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eHandwoven by Amazigh women artisans in Morocco, this \u003cstrong\u003eBeni Ouarain runner rug\u003c\/strong\u003e combines the warmth and tactile character of traditional Moroccan wool weaving with an unusually contemporary graphic composition.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe rug is built on a soft \u003cstrong\u003enatural ivory wool base\u003c\/strong\u003e, crossed by fine \u003cstrong\u003edeep indigo-blue lines\u003c\/strong\u003e that form abstract geometric shapes, elongated diamonds, open rectangles and free-flowing symbols. The irregularity of the drawing is intentional: the lines move and change as the artisan weaves, creating a composition that feels spontaneous rather than mechanically planned.\u003c\/p\u003e\n\u003cp\u003eThe close-up reveals its dense, beautifully uneven pile and the small variations in every line — visible traces of the hands that made it.\u003c\/p\u003e\n\u003ch3\u003eWhat It Brings to Your Home\u003c\/h3\u003e\n\u003cp\u003eThis runner can transform a narrow or transitional area into a space with its own identity. The warm ivory wool softens hard floors and brings physical comfort underfoot, while the restrained blue drawing adds visual interest without overwhelming the room. Its long proportions naturally guide the eye through a hallway, entrance, dressing area or alongside a bed, helping spaces that can otherwise feel forgotten become \u003cstrong\u003ewarmer, calmer and more intentional\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBecause the design is graphic yet minimal, it gives you character without sacrificing versatility — a piece that can live comfortably alongside contemporary furniture, natural woods, stone, linen and other quiet materials.\u003c\/p\u003e\n\u003ch3\u003eMore Than a Rug — A Human Connection\u003c\/h3\u003e\n\u003cp\u003eLiving with this rug also creates a connection beyond your own home. It was woven slowly by hand within an artisan cooperative, where this work supports Amazigh women and their families while helping preserve knowledge passed from one generation of weavers to the next. Its natural wool keeps another connection alive too: \u003cstrong\u003ethe relationship between the object, the human hand and the earth from which its material comes\u003c\/strong\u003e. Rather than an anonymous synthetic surface produced thousands of times, you are bringing home something shaped by natural fibres, human creativity and another culture. From the hands of an artisan in Morocco to the floor of your home, the rug becomes a small bridge between \u003cstrong\u003epeople, places and ways of living\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eEach rug is:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIndividually handwoven by Amazigh women artisans\u003c\/li\u003e\n\u003cli\u003eMade on a traditional Moroccan loom\u003c\/li\u003e\n\u003cli\u003eCrafted from \u003cstrong\u003e100% natural wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFinished using traditional hand-weaving and knotting techniques\u003c\/li\u003e\n\u003cli\u003eNaturally unique in its geometry, texture and proportions\u003c\/li\u003e\n\u003cli\u003eMade individually and slowly — never mass-produced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eColor Palette\u003c\/h3\u003e\n\u003cp\u003eA warm \u003cstrong\u003enatural ivory \/ creamy white\u003c\/strong\u003e wool background contrasted with fine \u003cstrong\u003edeep indigo and dark blue\u003c\/strong\u003e geometric lines.\u003c\/p\u003e\n\u003cp\u003eThe limited two-tone palette allows the hand-drawn geometry to stand out while keeping the overall appearance calm and highly versatile.\u003c\/p\u003e\n\u003ch3\u003eInterior Style Compatibility\u003c\/h3\u003e\n\u003cp\u003eParticularly beautiful in \u003cstrong\u003eminimalist, Scandinavian, Japandi, organic modern, contemporary, Mediterranean and eclectic interiors\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003e295 × 95 cm runner format\u003c\/strong\u003e works especially well in hallways, entrances, beside a bed, dressing areas, narrow passages or behind a long console.\u003c\/p\u003e\n\u003ch3\u003eDimensions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e295 × 95 cm\u003c\/strong\u003e\u003cbr\u003eApprox. \u003cstrong\u003e9.7 × 3.1 ft\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eCondition\u003c\/h3\u003e\n\u003cp\u003eFreshly handwoven in Morocco. Variations in the pile, lines and geometry are natural characteristics of handmade weaving and make this particular rug unique.\u003c\/p\u003e\n\u003ch3\u003eShipping\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFree DHL Express worldwide\u003c\/strong\u003e, including tracking.\u003c\/p\u003e\n\u003cp\u003eEurope: 3–5 business days\u003cbr\u003eUSA \u0026amp; Canada: 4–6 business days\u003cbr\u003eRest of world: 5–7 business days\u003c\/p\u003e\n\u003cp\u003eIf you love this rug but need a different size, send us the link or a photo together with your preferred dimensions at \u003cstrong\u003e\u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\"\u003ecustomrug@kenzaandco.com\u003c\/a\u003e\u003c\/strong\u003e, and we can explore creating a custom piece inspired by it.\u003c\/p\u003e\n\u003ch2\u003eExplore More\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"\/collections\/moroccan-runner-kitchen-rugs\"\u003e\u003cstrong\u003eHallway and Kitchen Rug Collection\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kenza \u0026 Co","offers":[{"title":"Default Title","offer_id":55128322146646,"sku":null,"price":455.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/9156\/5614\/files\/DSC_9071.jpg?v=1787993229","url":"https:\/\/kenzaandco.com\/products\/beni-ouarain-rug-295-x-95-cm-r304","provider":"KENZA \u0026 CO","version":"1.0","type":"link"}