{"product_id":"beni-ouarain-rug-290-x-95-cm-r324","title":"Beni Ouarain Rug, 290 x 95 cm - R324","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eHandwoven in Morocco by \u003cstrong\u003eAmazigh women artisans\u003c\/strong\u003e, this one-of-a-kind Beni Ouarain runner is crafted from \u003cstrong\u003e100% natural sheep wool\u003c\/strong\u003e using traditional hand-knotting techniques.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe design features an elongated \u003cstrong\u003eblack diamond lattice over a warm ivory wool background\u003c\/strong\u003e, one of the most recognizable visual languages associated with Beni Ouarain weaving. Here, the diamonds are deliberately irregular and slightly asymmetric, giving the composition movement and revealing the hand of the artisan behind every line.\u003c\/p\u003e\n\u003cp\u003eIts dense, tactile wool pile gives the rug the softness and depth characteristic of authentic Moroccan wool rugs.\u003c\/p\u003e\n\u003ch3\u003eWhat It Brings to Your Home\u003c\/h3\u003e\n\u003cp\u003eThis runner combines \u003cstrong\u003egraphic structure with natural warmth\u003c\/strong\u003e. The black geometric lines create rhythm along its length, while the creamy wool keeps the overall feeling calm and understated.\u003c\/p\u003e\n\u003cp\u003eAt \u003cstrong\u003e290 × 95 cm\u003c\/strong\u003e, it is an excellent proportion for a \u003cstrong\u003ehallway, entrance, corridor, dressing area, beside a bed or behind a sofa\u003c\/strong\u003e, bringing softness to spaces that are often dominated by hard surfaces.\u003c\/p\u003e\n\u003ch3\u003eMore Than a Rug — A Human Connection\u003c\/h3\u003e\n\u003cp\u003eChoosing a handmade Moroccan rug means bringing something into your home that carries a human story. This piece was woven slowly by hand by an Amazigh artisan, using techniques and textile knowledge passed between generations. The work supports artisan families and helps keep traditional weaving alive as a meaningful livelihood rather than allowing it to disappear into industrial production. Its \u003cstrong\u003enatural sheep wool creates another connection — this time to the landscape and the materials that have sustained Moroccan weaving for generations\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eLook closely and the diamonds are never mechanically perfect. Their subtle shifts, intersections and variations are traces of the weaving process — details that give an authentic handmade rug its individual character.\u003c\/p\u003e\n\u003ch3\u003eEach rug is:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIndividually handwoven by Amazigh women artisans\u003c\/li\u003e\n\u003cli\u003eMade on a traditional Moroccan loom\u003c\/li\u003e\n\u003cli\u003eCrafted from \u003cstrong\u003e100% natural sheep wool\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHand-knotted using traditional techniques\u003c\/li\u003e\n\u003cli\u003eDesigned individually rather than reproduced from an industrial template\u003c\/li\u003e\n\u003cli\u003eUnique — no two handmade rugs are exactly identical\u003c\/li\u003e\n\u003cli\u003eMade slowly by hand, never mass-produced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eColor Palette\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWarm natural ivory with black geometric detailing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA timeless neutral combination that provides contrast while remaining exceptionally easy to integrate into different interiors.\u003c\/p\u003e\n\u003ch3\u003eInterior Style Compatibility\u003c\/h3\u003e\n\u003cp\u003eBeautiful in \u003cstrong\u003eScandinavian, Japandi, minimalist, contemporary, Mediterranean, organic-modern, bohemian and wabi-sabi interiors\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe warm ivory wool works particularly well with \u003cstrong\u003eoak, walnut, stone, concrete, limewash, linen and other natural materials\u003c\/strong\u003e, while the black diamond pattern introduces definition and architectural rhythm.\u003c\/p\u003e\n\u003ch3\u003eDimensions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e290 × 95 cm — Runner\u003c\/strong\u003e\u003cbr\u003eApprox. \u003cstrong\u003e9.5 × 3.1 ft\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eCondition\u003c\/h3\u003e\n\u003cp\u003eFreshly handwoven in Morocco. Natural variations in dimensions, pile density and motif placement are inherent to traditional handmade rugs and make every piece unique.\u003c\/p\u003e\n\u003ch3\u003eShipping\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFree DHL Express worldwide\u003c\/strong\u003e, with tracking included.\u003c\/p\u003e\n\u003cp\u003eEurope: 3–5 business days\u003cbr\u003eUSA \u0026amp; Canada: 4–6 business days\u003cbr\u003eRest of world: 5–7 business days\u003c\/p\u003e\n\u003cp\u003eIf you love this rug but need a different size, send us the link or a photo together with your preferred dimensions at \u003cstrong\u003e\u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\"\u003ecustomrug@kenzaandco.com\u003c\/a\u003e\u003c\/strong\u003e, and we can explore creating a custom piece inspired by it.\u003c\/p\u003e\n\u003ch2\u003eExplore More\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"\/collections\/moroccan-runner-kitchen-rugs\"\u003e\u003cstrong\u003eHallway and Kitchen Rug Collection\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kenza \u0026 Co","offers":[{"title":"Default Title","offer_id":55234250211670,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/9156\/5614\/files\/IMG_0194_6ce769f6-9e5b-4531-8383-bcb918c1ddb0.jpg?v=1788686227","url":"https:\/\/kenzaandco.com\/products\/beni-ouarain-rug-290-x-95-cm-r324","provider":"KENZA \u0026 CO","version":"1.0","type":"link"}