{"product_id":"beni-ouarain-rug-240-x-160-cm-az830","title":"Beni Ouarain Rug, 240 x 160 cm - AZ830","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp\u003eA beautifully understated \u003cstrong\u003ehandmade Beni Ouarain rug\u003c\/strong\u003e with an unusual architectural design created entirely through texture. Rather than using contrasting colored wool, the artisan works with a single natural ivory palette, combining raised wool pile with flatter woven sections to create a striking \u003cstrong\u003ehigh-low geometric composition\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe result is minimalist from a distance and remarkably tactile up close — a contemporary interpretation of traditional Moroccan weaving in which texture becomes the pattern.\u003c\/p\u003e\n\u003cp\u003eEach rug is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHandwoven by Amazigh (Berber) artisans\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade from \u003cstrong\u003e100% natural sheep wool\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWoven on a traditional Berber loom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIndividually knotted and finished by hand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreated using traditional Moroccan weaving techniques\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompletely unique — no two handmade rugs are identical\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNo mass production — only authentic Berber craftsmanship.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eColor Palette\u003c\/h3\u003e\n\u003cp\u003eA refined monochromatic palette of:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eNatural ivory\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWarm cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSubtle oatmeal and undyed wool tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe absence of strong color allows the natural character and tonal variations of the sheep wool to become part of the design.\u003c\/p\u003e\n\u003ch3\u003eDesign \u0026amp; Texture\u003c\/h3\u003e\n\u003cp\u003eThe defining feature of this rug is its \u003cstrong\u003esculptural high-low construction\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eRaised rectangular sections of plush wool are separated by narrow areas of flatter weaving, creating an irregular grid reminiscent of architectural blocks or a modernist composition.\u003c\/p\u003e\n\u003cp\u003eImportantly, the rectangles are deliberately varied in size and proportion rather than perfectly repeated. This asymmetry gives the piece its handmade rhythm and prevents the geometric design from feeling rigid or industrial.\u003c\/p\u003e\n\u003cp\u003eThe close-up reveals the contrast beautifully: dense, soft wool pile appears almost to float above the flatter woven foundation.\u003c\/p\u003e\n\u003cp\u003eDepending on the direction of the light, the relief creates subtle shadows that make the pattern more or less pronounced throughout the day.\u003c\/p\u003e\n\u003ch3\u003eInterior Style Compatibility\u003c\/h3\u003e\n\u003cp\u003eParticularly suited to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMinimalist interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOrganic modern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eJapandi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWabi-sabi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eScandinavian interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContemporary Mediterranean homes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eModern rustic spaces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eQuiet luxury interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNeutral and monochromatic interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt pairs especially well with natural oak, walnut, linen, bouclé, travertine, limestone, microcement and limewashed walls.\u003c\/p\u003e\n\u003ch3\u003eDimensions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e240 × 160 cm\u003c\/strong\u003e\u003cbr\u003eApprox. \u003cstrong\u003e7'10\" × 5'3\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn excellent size for a living room, bedroom, reading area, home office or beneath a compact dining table.\u003c\/p\u003e\n\u003cp\u003eSlight variations in dimensions, pile and geometry are natural characteristics of a genuinely handmade rug.\u003c\/p\u003e\n\u003ch3\u003eShipping\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFree DHL Express worldwide.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTypical delivery times:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eEurope: 3–5 business days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUSA \u0026amp; Canada: 4–6 business days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRest of the world: 5–7 business days\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTracking is provided once the rug is shipped.\u003c\/p\u003e\n\u003ch3\u003eCondition\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNewly handmade in our own cooperative in Morocco\u003c\/strong\u003e, carefully finished and individually inspected before being added to the Kenza \u0026amp; Co collection.\u003c\/p\u003e\n\u003ch3\u003eA Study in Wool, Texture and Light\u003c\/h3\u003e\n\u003cp\u003eWhat makes this Beni Ouarain particularly special is that its design does not depend on color. Instead, the artisan has used \u003cstrong\u003epile height, negative space and the natural texture of wool\u003c\/strong\u003e to construct the composition.\u003c\/p\u003e\n\u003cp\u003eFrom across a room it appears calm and almost monochromatic. As you move closer, the irregular raised rectangles, handwoven foundation and subtle shadows reveal a much richer surface.\u003c\/p\u003e\n\u003cp\u003eThis makes it particularly interesting for interiors where a conventional patterned rug might feel too dominant, but where a completely plain rug would lack character.\u003c\/p\u003e\n\u003cp\u003eIt is a quiet piece, but certainly not a simple one.\u003c\/p\u003e\n\u003cp\u003eIf you love this rug but need a different size, contact us at \u003cstrong\u003e\u003ca href=\"mailto:customrug@kenzaandco.com\"\u003ecustomrug@kenzaandco.com\u003c\/a\u003e\u003c\/strong\u003e with the link or a photo and your preferred dimensions. We can create a custom piece inspired by its design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch2\u003eExplore More\u003c\/h2\u003e\n\u003cp\u003eDiscover more in our \u003ca href=\"\/collections\/moroccan-beni-ouarain-rugs\"\u003e\u003cstrong\u003eBeni Ouarain collection\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Kenza \u0026 Co","offers":[{"title":"Default Title","offer_id":55122900877654,"sku":null,"price":580.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/9156\/5614\/files\/IMG_0227_cddcf228-9902-44bb-a5af-3d18e0ace2c4.jpg?v=1787932683","url":"https:\/\/kenzaandco.com\/products\/beni-ouarain-rug-240-x-160-cm-az830","provider":"KENZA \u0026 CO","version":"1.0","type":"link"}