{"product_id":"1970s-beni-m-guild-vintage-rug-345-175-cm","title":"1970s Beni M’Guild Vintage Rug – 345 × 175 cm - V295","description":"\u003cp\u003e\u003cspan\u003eHandwoven in Morocco in the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1970s\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this vintage Beni M’Guild rug is a remarkable example of traditional Amazigh weaving, crafted from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% natural sheep wool\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e using techniques passed down through generations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts composition is dominated by a deep, saturated red field filled with intricate geometric detailing. Repeated \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ezigzag and chevron formations\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e travel vertically through the rug, surrounded by a richly decorated border of small geometric motifs. Touches of burnt orange, dark brown, ivory and faded blue emerge throughout the weave, creating the dense visual depth characteristic of older Beni M’Guild pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDecades of age have softened both the wool and the colors, creating subtle tonal variations and a patina that cannot be reproduced in a newly woven rug.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat It Brings to Your Home\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis is a rug for an interior that needs \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edepth, warmth and a strong sense of character\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe rich red palette immediately brings warmth into a room, while the intricate pattern rewards a closer look. From a distance, the repeating chevrons create rhythm and movement; up close, countless small variations in color and geometry reveal the complexity of the handwoven surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts long \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e345 × 175 cm format\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e makes it particularly interesting for spaces where a standard rectangular rug can feel too conventional. It can define a long living area, sit beautifully beneath a dining table or bring color and history into an otherwise restrained contemporary interior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAgainst stone, plaster, wood or neutral upholstery, this rug becomes a powerful focal point — not simply decoration, but a piece with genuine age and presence.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMore Than a Rug — A Human Connection\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eChoosing a vintage Moroccan rug means preserving something that has already lived a life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis Beni M’Guild was woven around half a century ago by an Amazigh artisan, long before Moroccan rugs became objects of contemporary interior design. Its irregularities, softened wool and variations in color are traces of its history and of the hands that created it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditional rugs like this were made slowly, using local wool and weaving knowledge transmitted between generations. Keeping an original vintage piece in use today extends that story rather than replacing it with industrial production. Its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enatural sheep wool creates another connection — to the landscape, animals and materials that have sustained Amazigh weaving traditions for generations\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo two vintage rugs carry exactly the same combination of design, age and patina, making this piece genuinely \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eone of a kind\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eEach rug is:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIndividually handwoven by Amazigh women artisans\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in Morocco on a traditional loom\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCrafted from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% natural sheep wool\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eAn authentic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1970s vintage piece\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCharacterized by intricate handwoven geometric motifs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally softened by decades of age\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich in individual variations and patina\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNever mass-produced\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eOne of a kind\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eColor Palette\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDeep red, burnt orange, terracotta, dark brown, ivory and faded blue accents.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe dominant red gives the rug its powerful warmth, while the smaller blue and ivory details provide subtle contrast throughout the intricate pattern. Age has created nuanced shifts in tone across the wool, adding considerably more depth than a flat, uniform color.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eInterior Style Compatibility\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEspecially suited to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eeclectic, Mediterranean, contemporary, rustic, modern organic, bohemian, mid-century and collected interiors\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt pairs beautifully with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eaged or natural wood, walnut, travertine, limestone, terracotta, plaster walls, linen, leather and brushed or patinated metals\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne of the most interesting ways to use a rug like this is actually in a relatively minimal contemporary room: against restrained furniture and natural materials, its saturated color and historical pattern become the element that gives the entire space personality.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDimensions\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e345 × 175 cm\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApprox. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e11.3 × 5.7 ft\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts elongated format works particularly well in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elarge living rooms, dining areas, long seating arrangements, spacious bedrooms or open-plan interiors\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCondition\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAuthentic vintage rug from the 1970s.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis piece has approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50 years of history\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and natural signs of age, variations in pile, color, dimensions and weave are part of its character and authenticity. These are not characteristics of a newly manufactured rug, but part of what makes an original vintage Moroccan textile unique.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eShipping\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFree DHL Express worldwide\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with tracking included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEurope: 3–5 business days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUSA \u0026amp; Canada: 4–6 business days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRest of world: 5–7 business days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal one-of-a-kind vintage piece\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Once sold, this exact rug cannot be reproduced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2 data-section-id=\"10t556x\" data-start=\"2518\" data-end=\"2545\"\u003eExplore more vintage rugs\u003c\/h2\u003e\n\u003cp data-start=\"2547\" data-end=\"2613\"\u003eDiscover more \u003cspan\u003eauthentic vintage and tribal rugs\u003c\/span\u003e in our \u003ca href=\"\/collections\/vintage-and-tribal-rugs\"\u003e\u003cstrong data-start=\"2587\" data-end=\"2612\"\u003eVintage rug collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Kenza \u0026 Co","offers":[{"title":"Default Title","offer_id":55616781091158,"sku":null,"price":1850.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/9156\/5614\/files\/MoroccanVintageRug.png?v=1791277741","url":"https:\/\/kenzaandco.com\/products\/1970s-beni-m-guild-vintage-rug-345-175-cm","provider":"KENZA \u0026 CO","version":"1.0","type":"link"}